AABC First Marketing Workshop Empowers Members with Practical Skills

Sydney, 08/08/2025 – The Asian Australian Business Council (AABC) successfully hosted a dynamic marketing workshop last Friday, attracting enthusiastic participation from members eager to sharpen their marketing skills. The event received excellent feedback, with many attendees praising its practical, actionable content and collaborative atmosphere.

A highlight of the evening was the presentation by Jia He on “Creating a Data-Driven Marketing Strategy: From Analytics to Action.” Jia shared valuable insights on how businesses can leverage analytics to inform decisions, set clear marketing goals, and transform data into impactful campaigns.

In addition to the keynote session, the workshop featured hands-on learning on key topics:

• 📧 Email Marketing – How to create campaigns that convert

• 🎬 Short Video Creation – Tips for producing engaging content on a budget

• 🎉 Event Marketing – From planning to promotion for maximum reach

• 📱 Xiaohongshu (RED) Marketing – Strategies for tapping into a growing audience

The workshop fostered lively discussions, peer learning, and networking opportunities, reinforcing AABC’s mission to equip members with tools and knowledge to grow their businesses.

AABC President Kai Hillam said,

“Workshops like these are central to what we do — bringing our community together, sharing expertise, and helping our members succeed. We’re committed to running more events like this throughout the year.”

AABC will continue to host workshops on marketing, business development, and networking, ensuring members have access to both learning opportunities and promotional support through the Council’s digital channels and events.

For details on upcoming workshops and to learn more about becoming an AABC member, visit www.aabc.ventures/membership.